ICYMI
At ICYMI, we don’t just manage operations - we elevate them. As a leading operational solutions provider, we connect ambitious beauty, fragrance, and cosmetic brands with customers through high-impact social and marketplace channels.
Turning operational mastery into your competitive edge.
Let ICYMI power your next stage of growth.
STRATEGIC PLANNING
We begin by diving deep into your brand’s values, vision, and market ambitions - laying the foundation for a strategy tailored to your unique goals. Through a transparent assessment of the current landscape, we’ll identify the most effective path forward: whether that’s integrating with high-performing marketplaces or evolving your brand into a marketplace destination of its own.
Your journey starts with clarity. We’ll take it from there.
WHY US!
ICYMI, are redefining the future of beauty e-commerce through powerful marketplace and social fulfilment. Our dynamic network spans over 90 of Europe’s leading e-commerce platforms - giving your brand instant access to millions of potential customers across the continent.
Join the movement. Grow smarter. Sell faster. Thrive globally.
GLOBAL CONNECTIVITY
marketplace anaylsis
THE SIZE OF THE PRICE
ZALANDO (EU)
+ 51 Million Active customers
Zalando stands as Europe’s leading online destination for fashion and lifestyle, offering a curated mix of luxury, designer, streetwear, kidswear, and beauty. With a broad appeal to fashion-forward consumers across the continent, Zalando provides brands with access to a highly engaged and diverse audience.
By tapping into Zalando’s infrastructure and brand equity, partners benefit from seamless market entry, operational support, and exposure to millions of customers across varied demographics and preferences.
ULTA BEAUTY (US)
+ 44 Million Active customers
Ulta Beauty Marketplace is a curated extension of the largest beauty retailer in the U.S., designed to connect emerging and established brands with Ulta’s highly engaged audience of beauty enthusiasts. With over 44 million loyalty members and a reputation for trend-led discovery, the platform offers sellers access to a vibrant, beauty-obsessed community across categories like skincare, haircare, fragrance, wellness, and more.
Launched in Fall 2025 as part of Ulta’s “Unleashed” growth strategy, the marketplace is powered by Mirakl and supported by Merkle to streamline onboarding, logistics, and customer experience. Sellers benefit from integrated search, checkout, and rewards, plus the ability to manage their own fulfilment while leveraging Ulta’s brand equity and omnichannel reach. It’s a powerful platform for scaling in the U.S. beauty market.
DEBENHAMS (UK)
+ 19m Active Customers
Debenhams is a trusted British retail name with roots dating back to 1778, known for its wide-ranging offer across fashion, beauty, home, and electronics. Since its acquisition by Boohoo Group in 2021, the brand has shifted to a digital-first, marketplace-led model, integrating Boohoo’s portfolio and attracting a younger, trend-focused audience.
This evolution has expanded Debenhams’ reach while maintaining its legacy appeal, giving sellers a unique opportunity to connect with both loyal customers and new demographics. The platform combines heritage, scale, and relevance - making it a strong channel for brands looking to grow.
NORDSTROM (US)
+ 40 Million Active customers
Nordstrom Marketplace is a curated extension of the iconic American department store, designed to expand its online assortment while maintaining the brand’s premium positioning. Launched in 2024, the marketplace brings together select third-party sellers across fashion, beauty, home, and lifestyle categories - including brands like Adore Me, Cynthia Rowley, and Mulberry. Unlike open marketplaces, Nordstrom takes a selective approach to ensure every partner aligns with its customer expectations for quality, relevance, and inspiration.
Sellers benefit from Nordstrom’s established reputation, loyal customer base, and integrated services such as styling, alterations, and loyalty incentives. With approximately 40 million monthly visits to nordstrom.com, the platform offers meaningful reach and engagement. Nordstrom’s marketplace model allows brands to manage their own fulfilment while leveraging the retailer’s digital infrastructure and customer trust — making it a compelling channel for growth in the U.S. market.
ASOS (UK)
+ 22 Million Active Customers
ASOS is one of the world’s largest online fashion retailers, attracting 195 million monthly visits and serving over 22 million active customers across 200+ global markets. Known for its fast fashion and trend-driven collections, ASOS connects with a highly engaged audience - primarily style-conscious 20-somethings.
Partnering with ASOS gives brands direct access to this dynamic demographic, backed by the platform’s strong reputation and reach. Since its launch in 2000, ASOS has built a robust fulfilment network across the UK, US, and Europe, enabling near-global delivery with locally tailored experiences - from language and payment options to delivery and returns.
MACYS (US)
+ 40 million Active Customers
Macy’s Marketplace is an extension of one of America’s most iconic department stores, offering third-party sellers the opportunity to sit alongside trusted brands across fashion, beauty, home, and lifestyle. With over 2.1 billion annual visits to macys.com and 41 million active shoppers, the platform provides sellers with access to a vast and loyal customer base through a curated, omnichannel experience.
Launched in 2022, Macy’s Marketplace is designed to support brand growth with integrated tools, promotional opportunities, and inclusion in the Star Rewards loyalty program. Sellers benefit from Macy’s reputation for quality and reliability, while tapping into a digitally led retail environment that prioritizes customer experience, operational excellence, and scalable reach
JOHN LEWIS (UK)
John Lewis Marketplace is a curated extension of one of the UK’s most trusted retail brands, offering third-party sellers the opportunity to showcase products across fashion, homeware, beauty, gifts, and more. With a legacy dating back to 1864 and millions of loyal shoppers, John Lewis combines heritage with modern retail innovation, giving sellers access to a quality-focused audience that values trust, sustainability, and design.
The marketplace supports seamless integration, real-time stock updates, and performance analytics, while aligning with John Lewis’s ethical sourcing and sustainability standards. Sellers benefit from the brand’s reputation, customer loyalty, and premium positioning — making it an ideal platform for businesses looking to grow in the UK through a well-curated and values-driven retail environment.
BLOOMINGDALES (US)
+ 13 Million Active customers
Bloomingdale’s Marketplace is a curated extension of the iconic luxury department store, offering third-party sellers the opportunity to showcase premium products across fashion, beauty, accessories, and home. As part of Macy’s Inc., Bloomingdale’s brings its upscale brand identity to a digital-first environment, with approximately 13 million monthly visits and a reputation for trend-led, high-quality retail experiences.
Sellers benefit from Bloomingdale’s selective approach, ensuring alignment with its elevated customer expectations. The platform supports independent fulfilment, weekly payments, and promotional opportunities, while offering access to a discerning U.S. audience through a trusted and aspirational retail name. It’s an ideal channel for brands looking to grow in the premium space with credibility and reach.
TRUSTED BY INTERNATIONAL BRANDS
-
FRAGRANCES
-
ACCESSORIES
-
COSMETICS